About

Dedication to the craft of commercial filmmaking.
Telling the stories of Brands.

Hi. My name is Rafael Aguilo and I started on my path telling the stories of brands in college. I went to UCLA and studied psychology and business. There I realized that film had a unique power that many other crafts and disciplines did not. Empathy.

From that point forward I emersed myself in the craft of film making going to the American Film Institute, producing countless commercials, music videos, short films and opening sequences for feature films.

Along the way I started 2 sporting good brands, an ad agency, a research agency, and a production company Propeller. We have been making content for 17 years.

I hope you will allow me to use this knowledge of commercial film making to take your clients brands story to new heights. Not just taking the creative and executing, but taking a deep understanding of how you got there and where you want it to go to deliver something that will be emotive and create true connection between the brand and its consumer.